CoverageClubb is a London-based specialty insurance consultancy that needed a distinctive brand identity to stand out in the crowded insurance market. Inspired by London's rich insurance history, we incorporated British Racing Green to evoke a sense of premium quality and expertise in the field.
A key goal was to convey trust and reliability, which is why we designed an abstract lock icon for the logo, integrating two interlocking "C's" inside. This symbolises the protection and security that CoverageClubb offers its clients. The overall brand identity is built to ensure that clients not only feel confident in their choices but also know they are in safe, professional hands.
